Prepared byIncredible
AI Discovery · MBIE Pilot

The Lee Brothers Way

An AI brain for the business - working name "Ask Lee" - capturing thirty years of knowledge so it lives in the company, not in one person's head. Here's what we heard on the call, in the order we'd tackle it.

Capture the knowledge Connect the systems Build the tools

Three layers, built in the right order

Paul framed this as a hierarchy. The brain is the foundation and the biggest long-term prize. Connections let the team keep living in Innergy. Tools sit on top as the visible quick wins. We mix a fast, satisfying win with the slow background build of the knowledge base.

The Brain

Knowledge base & information portal

One place to capture, share and find the right information at the right time - out of Paul's head, out of SOPs, checklists, supplier docs and technical manuals. In the palm of the team's hand.

Foundation

The Connections

Innergy · Woodman · Xero

Innergy is home. Where information lives outside it - Woodman for joinery, Xero for accounting - we want it flowing back into Innergy so the team can keep living in one system.

Enabler

The Tools

Calculators & apps

Purpose-built tools that take work off the plate - starting with a pricing calculator that anyone can use with confidence, not just a career joiner.

Quick wins

We deliver against pain and impact, not strictly top-to-bottom. The roadmap mixes a visible quick win with the long build underneath.

Priorities, in order

Ranked by impact against effort, with the MBIE subsidy targeting the highest-value items first. Tap any item to expand the detail. Nothing here is locked - we rank your wish list together.

1

The Lee Brothers Brain · "Ask Lee"

The highest pain and the foundation - Paul's knowledge, captured and searchable by everyone
Highest pain Phased build

The pain

  • Thirty years of knowledge sits with one person - everyone comes to Paul, work stalls when he's away more than three days.
  • Two kinds of question: technical knowledge, and sign-off judgement ("is this good enough?").
  • It's a succession and resilience risk, not just a daily inconvenience.

What we'd build

  • Pull from the knowledge that already exists - emails to builders and architects, SOPs and manuals in OneDrive, drawings and specs - plus Innergy and Xero, all queryable in plain language via MCP (a smart search, not exact-match).
  • Start with a base layer that could handle a large share of Paul's everyday queries, getting better each month as the team feeds it - in the palm of their hand, like ChatGPT or Claude but trained on Lee Brothers.
  • Governed by a couple of champions and light protocols, so it captures the agreed Lee Brothers Way rather than conflicting versions, with audience-aware answers that match how Paul already tailors things.
"I literally want the team to have something in the palm of their hand that they can ask questions."Paul, on the knowledge base
2

Pricing Calculator

The quick win alongside - confidence for non-joiners, revenue we're currently losing
High pain Quick to build

The pain

  • Small jobs ($2k-$5k, three or four a month) stall, fall to the bottom of the pile and walk when we can't quote quickly.
  • Garbage in, garbage out - non-joiners don't know nominal timber sizes or wastage, so a square-metre slip burns the margin fast.
  • Fear paralysis: a quote looks too high or too low, nobody trusts it, so it waits for Paul to run his eye over it.

What we'd build

  • Rebuild Paul's doors-and-windows Excel calculator as a clean, guided tool - the logic is sound, the interface is the blocker.
  • Guardrails and AI prompts at the fields people get wrong (timber sizing, wastage) so quotes can be trusted without Paul.
  • Outputs a price plus gross profit per hour - the numbers you already want to see, just friendlier.
  • Fast enough to qualify a job on the spot - many "quick" small jobs are really a day-plus at $200/hr, and quick numbers let the team say yes or no while the customer is still keen.
"It's pretty low-hanging fruit that I'm sure you guys could spit out before breakfast."Paul, on the existing calculator
A real one from the call: a referred customer wanted a bespoke towel ladder. Andrew couldn't price it without Paul, who was busy, so it dragged about two weeks. By the time the $1,280 quote went out the customer had cooled and walked - a job he'd likely have approved on day one.The cost of slow pricing
3

System Connections

Keep the team living in Innergy - Woodman and Xero flowing in
Medium pain Effort TBD

The pain

  • Innergy is the home system, but it isn't always the natural place for everything.
  • Woodman (timber joinery) lives outside Innergy - data gets re-handled rather than flowing through.
  • Xero does a great job on accounting and is already proven on our side.

What we'd build

  • A flow that pushes the right data from Woodman back into Innergy so the team stays in one system.
  • Effort here is gated by Innergy's connectivity - see Assumptions for the open question on its API.
  • Where a direct connection isn't available, a lightweight worker can broker the data between systems.
"It'd be great to have something come out of the likes of Woodman, feed back into the system that is Innergy, so we can continue to live in there."Paul, on connectivity
+

On the radar, not yet

Parked or to confirm - revisit as the foundation lands
Future

Voice agent

A phone-on-the-wall that sounds like Paul but is the brain answering, with a persona for how each caller likes information. Powerful, but Paul's not ready for it yet - it lands once the knowledge base has proven itself.

Instruction capture

Andrew flagged that things told verbally don't always get actioned. A simple way to capture and confirm instructions could be a small, high-frequency win - to confirm whether it's a real need.

Pain against ease of build

The Brain is the highest pain, so it leads - built in phases so value lands without waiting for the whole thing. The pricing calculator runs alongside as a fast, visible win that shows progress early. Connections wait on the connectivity answer.

Pain / impact →
2Pricing Calculator
1The Brain
3Connections
+Voice / future
Ease of build →
The Brain (foundation) Quick win Enabler Future / parked

The team, and how knowledge flows

Right now almost every line runs through one person. That's the picture the Brain is built to change - so Paul becomes the escalation point, not the bottleneck. Toggle the view to see the shift.

Asks / waits for an answer Holds knowledge to capture

From enquiry to install - and where the Brain plugs in

01

Enquiry & design

Andrew · Lorena

Sales and design capture what the client wants, with drawing support from Roselle, Cameron or Paul.

02

Detailing

Verify · check the list

Measurements verified, site checked, the big list of past mistakes run through. The Brain's first checklist lives here.

03

Production planning

Cameron

Resources and work orders set up and tracked through Innergy.

04

Project management

Cameron · Paul · Andrew

Whoever owns the job steers it through the build.

05

Factory floor

Cabinetry & crafting

Highly controlled CNC cabinetry on one side; traditional, manual crafting on the other - where the Lee Brothers Way matters most.

06

Delivery & install

Site

Out to delivery or site installation, then a largely organic customer-service stage.

07

Close-out

Cameron · Innergy

Work orders closed, invoicing, then costing and analysis.

The people

Paul Ingram

The hub - technical authority & sign-off

Thirty years in the business. Holds the technical knowledge and the "is this good enough?" judgement everyone needs. Every other line currently routes to him. The Brain's first job is to capture him so he becomes the escalation, not the daily stop.

Cameron Ingram

Systems & Innergy

Sits right in Paul's pocket as technical backup, and understands Innergy better than anyone else in the room. A key source to feed into the Brain - and the person who can help wire the systems together.

Andrew Gibbs

Sales & design

One of the two-person sales and design team, outward and client-facing, refining the sales process for better strike rates. Often the first person a customer meets with an unusual job. Prefers face-to-face over email, and has best-practice worth capturing into the Brain.

Lorena

Sales & design

Shares the sales and design load with Andrew. Hits the same wall on quoting - a price looks off, it isn't trusted, so work pauses to check with Paul. A direct beneficiary of the pricing calculator and the Brain.

Roselle

Design & drawing support

Supports the design and drawing work and sits in the middle of the production flow. Another person who currently leans on Paul or Cameron for the more technical detail.

Detailing

The crucial QA step

After a design is signed off, detailing verifies measurements, visits site, and checks against the big list of past mistakes before anything reaches the factory. That checklist is a natural first piece of the Brain - and "the one detail you missed" is a real, recurring pain.

Senior tradespeople

12+ years, hold pieces of the knowledge

Paul's skills exist elsewhere in the business, just spread across experienced people who are busy on their own work. Both a source to capture from and people the Brain can free up.

Gaz (long-serving part-timer)

Two days a week, paper-based

The longest-serving hand, low on digital and happiest with everything printed. Andrew expects most of the team would adopt a mobile-friendly app readily - Gaz is the likely exception and the accessibility edge case to design around.

Future quoters

Not career joiners

As the business scales, quoting falls to people without joinery backgrounds. They're the reason guardrails and the Brain matter - confidence and the right answer, without needing to interrupt Paul.

The systems, and how they feed the Brain

Innergy is home. Everything else either feeds knowledge into the Brain or wants to flow back into Innergy so the team can stay in one place. Here's the landscape we heard, and where each piece fits.

The integration prize: everything flowing into Innergy

The biggest opportunity is getting Cabinet Vision and Woodman to flow through to Innergy - Innergy's engineering sync may already open the door, which Cameron knows best. Done well, that ends double-handling like the two-hour manual stock-take upload.

Core system · Home

Innergy

The ERP the team try to live in - pricing, purchase orders, material inventory and time tracking. Cameron maintains it; there's room to use more of it. Some tasks are still manual, like the stock-take that takes two hours to upload by hand.

The hub other systems and the Brain feed into
Design & production

Cabinet Vision

Holds the cabinet library and the construction fundamentals the detailer works from. Can price too, though pricing stays in Innergy. A big automation opportunity sits in getting it talking to Innergy.

Connect through to Innergy
Design & production

Woodman

Specialist timber joinery software that sits outside Innergy. The aim is to have its output feed back into Innergy so nothing has to be re-handled.

Feed back into Innergy
Accounting

Xero

Does the accounting, and does it well. Proven and reliable on our side, so it carries the financial picture without surprises.

Stable - light-touch connection
Documents & knowledge

Microsoft 365 / OneDrive

Outlook, Word and Excel, plus an extensive OneDrive holding SOPs, technical information and manuals - alongside years of emails advising builders and architects. The richest seam to mine for the Brain.

Primary source to ingest into the Brain
Production · Specialist

CNC programming software

The older programming software used for non-standard work, with its own library - it doesn't run through Cabinet Vision. Worth noting as part of the landscape rather than an early target.

Note for later - not phase one
Reference & IP

JMF suite

A tested, building-code-compliant suite of timber joinery designs. Valuable reference - but it carries copyright, so how it can be brought into the Brain needs checking before we rely on it.

Confirm licensing first
Manual · To rebuild

Paul's Excel calculator

The doors-and-sashes pricing sheet that can price almost anything from its parts, returning a price and gross profit per hour. Sound logic, daunting interface - exactly what priority two rebuilds.

Rebuild as the pricing tool
Capture & assist

Fireflies & dictation

Fireflies already captures meetings like this one - Cameron wants the same idea catching site and workshop conversations into the Brain. Dictation tools (Whisper) can also help the team feed knowledge in by talking, not typing.

Capture conversations into the Brain

Open questions

A few answers will sharpen the roadmap and the estimates. We'll work through these together as we firm up the plan.

The Brain

?
What's the first slice worth capturing - pricing and technical judgement, SOPs, or supplier and manual reference?Gives an infinite scope a concrete starting point.
?
When Paul answers a question today, does that answer get written down anywhere, or does it evaporate?Tells us whether there's a corpus to seed from, or capture has to be built into daily flow.
?
Roughly what split of questions are technical knowledge versus sign-off judgement?Judgement calls are harder to automate than lookups - worth separating early.
?
Who would the champions be? Paul floated two to five people to own quality and decide when a better way becomes the Lee Brothers Way - who are they?The champions are what keep the Brain trusted and current; naming them early builds buy-in and ownership.

The Calculator

?
Who are the two or three people who'll actually use it, and on what - workstation screen, phone, or both?Decides whether it's a form, a responsive web tool, or both.
?
Which inputs do non-joiners get wrong most often?That's exactly where guardrails and AI assistance turn fear-paralysis into confidence.
?
How often does a quote actually stall waiting on Paul - and is there a knock-on if those jobs suddenly speed up?Confirms the size of the win and watches for new friction in the production queue.

Adoption & devices

?
For the lowest-tech end of the team (Gaz), do we design for them, or is a paper-and-digital split acceptable?Andrew expects most of the team would adopt a mobile-friendly web app readily; Gaz is the likely exception. Stops us over-engineering accessibility.
?
What devices does the team have for a "palm of their hand" lookup - company phones, or their own?Workstations are mouse-and-keyboard (not touch), so mobile access is how we reach the bench and the field.
?
Could the workstations gain touch - a mounted iPad or large touchscreen - so people skip the fiddly mouse and cursor? And could dictation replace typing, via an on-screen or Bluetooth "intercom" button mapped to a shortcut?At the bench, a quick tap or push-to-talk beats hunting for a cursor - it could lift adoption among the less digital, like Gaz.

Output & clients

?
What does the Brain's output need to look like - text only, or text plus imagery? If imagery, where does it come from (drawings, renders, photos), and is there anything beyond text and imagery?Shapes the whole interface, and ties directly to wishlist items like render generation and the design builder.
?
Do you rank clients (A / B / C / D)? If so, on what - revenue, volume, or margin?Lets the Brain and the pricing tools steer attention to the right work and the right customers.

Working assumptions

These shape the estimates. The first one is the big lever - it decides how cleanly the connections layer can be built.

Innergy connectivity - the key lever, now part-answered

Good news from the call: Innergy does have APIs (Cameron has API keys, already used for shop capacity, forecasting, sales reporting and time tracking). We haven't found a native MCP server yet, but that needs more digging before we rule it out - and worst case we build our own lightweight MCP layer over those APIs, the same pattern we use for most New Zealand tools. Worth probing Innergy's "Ask AI", Infinergy and the Micro Vellum engineering sync - if any of those expose access, it's a big time saver. As a subscription one-stop-shop, Innergy may guard that to protect its own add-ons.

Innergy has APIs we can build on

Confirmed - API keys exist and are in use. We haven't found a native MCP server yet and are still checking; if there isn't one, we build our own layer over the APIs. Worth a direct check on "Ask AI" / Infinergy access.

Confirmed

Woodman can export or expose its data

Needed for the Woodman → Innergy flow. Even a scheduled export would let us broker the data across.

To confirm

The JMF suite can be used in the Brain

The JMF joinery suite is valuable, code-compliant reference, but it carries copyright. We need to confirm how it can be brought in before relying on it.

To confirm

We've built on the Xero API repeatedly - high confidence it carries the accounting side without surprises.

High confidence

Workstations have screens we can build onto

Confirmed - most workstations already have a computer and screen, currently used only for time tracking in Innergy. They are mouse-and-keyboard, not touch, so the design targets that plus mobile for the bench and field.

Confirmed

The existing calculator logic is sound

Paul's Excel pricing model is good - the rebuild is about the interface and guardrails, not reworking the maths.

High confidence

MBIE pilot subsidises the early hours

The pilot covers a set allocation of hours at 50%, so we target the highest-impact items first, then move to flexible monthly hours afterward.

Confirmed

The wishlist, ranked lower

Everything from your ideas sheet, captured here. A few already sit inside the priorities above. The rest are parked as lower priority - the thinking being that anything truly urgent would have come up in detail on the call. They stay on the list and can jump the queue the moment they become real pain.

Already in the plan

These map straight onto the priorities and systems we've already covered.

Door & Sash Calculator

Paul

Upload the door and sash calculator and make it its own tool.

This is Priority 2, the pricing calculator

Advice / Conversation learning

Paul

Have a conversation and the Brain listens in and learns from the advice and the outcome.

This is the Brain's capture-and-learn loop

Email rephrasing

Cam

A rephrasing tool for proposals and emails.

The future email-assist tool (Whisper to start)

JMF manual

Cam

The JMF timber joinery manual.

Noted in Systems - pending the copyright check

Knowledge to feed the Brain

Reference material to ingest as the Brain grows. Mostly capture work, lower lift once the framework is in place.

Lean process documents

Cam

All Lean-focused improvement process documents.

SOP documents

Cam

Upload and update SOPs to align with Innergy and 2026 standards.

Lee Bros Way documents

Cam

Upload and update the Lee Brothers Way to align with Innergy and 2026 standards.

Text books

Paul

Reference texts, especially for stairs.

Hardware specifications

Paul

Windsor, Zebratti, Unique, Brio.

Glazing specs & standards

Paul

Regulations, standards and performance.

Health & Safety

Cam

Upload H&S docs, record H&S meeting minutes, update documents as required.

Checklists

These plug into the detailing and install stages - close cousins of the Brain's "big list".

Cabinetry install checklist

Cam

A checklist people can load up and follow when heading to site to install cabinetry.

Site measure & detail checklists

Cam

Built from your production forms.

Estimating tools

A family that builds on the pricing calculator - worth sequencing together once that lands.

Kitchen costings estimate

Andrew

A basic version of the kitchen costings template, so estimates can be made on site.

Price list uploader

Cam

Supports both estimating tools - upload recent material price changes for accurate estimates.

Back costing tool

Cam

Input budget from Innergy and actuals from Xero to back-cost a job.

Bigger bets - imagery & design

Ambitious and further out. These also drive the open question about what the Brain's output needs to look like.

Render video / photos of drawings

Cam

Upload production forms and detailed drawings to create renders for clients.

Design builder

Cam / Gibby

Take photos of a space and a floor plan to create a design for cabinetry or joinery units.

Next steps

  • Matt sends through the questions from this guide for the team to mull over.
  • Team homework: each time you think "would Ask Lee have helped here?", jot it down - those examples sharpen the roadmap.
  • Probe Innergy on API / MCP access (including "Ask AI" and Infinergy) before the next session.
  • Next call: Tuesday, 10:30am - we drill into specifics and walk the wishlist together.